‘Produce Energy’ project receives recognition as an ECO Campaign with a Purpose
Recognition at the ‘Campaign with a Purpose’ festival
Once again, this year, ProCredit Bank implemented one of the most successful promotional and educational campaigns on the topic of environmental protection, gaining recognition at the ‘Campaign with a Purpose 2023’ festival.
Campaign with a Purpose
This festival promotes socially responsible campaigns focused on family and the community, which take advantage of the power of communication to have an impact on improving the quality of life of the local population.
The panel of judges, comprised of renowned communication and marketing experts, chose the best in the following two categories: ECO and SOCIAL.
A project implemented by ProCredit Bank and National Geographic Serbia
The ‘Produce Energy’ project, designed by our bank and implemented in collaboration with National Geographic Serbia, in the period from June to November 2023, aimed at educating families on the benefits and opportunities to use solar energy in their households, so that we are able to secure a clean planet and healthy future for our children.
Through a series of educational texts available in print and on the web edition of the National Geographic, through interviews with prosumers (producers + consumers), entertaining quizzes, video testimonials that, as a result of this topic of interest, were uploaded by other media in the Wireless Media Group, ProCredit Bank was able to share its ‘green’ sustainability message, on which our entire bank’s operations are founded.
The crown jewel of the ‘Produce Energy’ project was the competition which was entered by 2,700 households. The reason for the success of this competition was that the awards were unique and their value manifold. One family was awarded with a residential solar power plant along with its instalment. Another family received a solar collector.
We are pleased when we are able to set an example as a sustainable business, taking the utmost care where environmental issues are concerned, to motivate and encourage other community actors to make ‘green’ changes. This is why our future promotional activities will have the same identical objectives - sustainability and energy efficiency.
